Click here for your Significance Tester! *You must have Excel to run this program*
Easy testing of significance using an Excel spreadsheet.
Programmed by Nelson Research, Inc.
Creative ideas can result from intuition. But the frequency of creative ideas is greatly improved by incorporating some discipline. NRI’s approach to brainstorming provides an organized approach to idea generation which can be easily transposed to fit your product category.
If your STM’s raise more questions then they answer, NRI’s approach incorporates an intense analysis to uncover opportunities for improvement at a fraction of the costs demanded by “big name” companies.
Have you ever heard of the Latin Square test design? It can enhance the power of your analyses. And, have you ever been asked to explain Multiple Regression? These topics and more are in our Statistical Modules.
Want to know what’s on the mind of the people you depend on? Look at our employee study approach.
I’ve been told that this document shows many examples of why the first word in marketing research is “marketing”.
Bias is not a dirty word. Learn why.
Have you optimized your user base before trying to get new ones? NRI has a process to help.
Norms are too often used as a crutch and can be misleading. Learn an alternative way to identify effective concepts or ads by looking at our approach to concept testing.
Our process is easy, quick, inexpensive and loaded with diagnostics.
Are you drowning in data? Maybe we can help.
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